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IDEA Cellular bags title sponsorship for Bangla tri-series

IDEA Cellular today bagged the title sponsorship for the one day international (ODI) cricket tri-series and the test match series. The series is to be played in Bangladesh from January 4, 2010. The cricket tournament, which includes a seven match ODI tri-series between India, Bangladesh and Sri Lanka and two test match series between India and Bangladesh will be titled ‘The IDEA Cup’. - Reliance, Idea pulled up by ASCI for misleading ads - Idea expands in North East - DoT gives Bharti a week to comply with audit queries - DoT wants telcos to share info with auditors on time - MNP to hit big firms: Analysts - Advertisers stump BCCI on sponsorship As title sponsor of the tournament, IDEA Cellular will gain exclusive rights to branding at strategic locations at the venue of cricket matches in Bangladesh, and on the trophies of both the tournaments. IDEA Cellular will run contests to enable its customers to win free tickets to the tournament. IDEA will also offer a chance for its customers to win merchandise and meet the cricket stars. “IDEA has constantly innovated to bring the best of cricketing entertainment for mobile consumers in India. We are happy to announce the ‘IDEA Cup Tri Series’ this season, and plan to offer a wide range of cricket related VAS content and other unique contests and programs for over 56 million IDEA subscribers in the country,” said Pradeep Shrivastava, Chief Marketing Officer, IDEA Cellular.


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